# Instagram audience reach: what the metric means

Canonical: https://instadot.ru/en/instagram-audience-reach-what-the-metric-means/
Language: en

**Instagram audience reach** is shown in the expanded information beneath each post, provided a business account is active. It means the number of profiles that have seen the post in some form: in their activity feed, in recommendations or directly on the profile. A post can also gain additional reach by appearing in top hashtag or location results; both routes can attract the target audience and potential customers.

## How reach differs from the number of likes

Please note that when **boosting likes through an API**, the post’s reach does not increase, which may arouse suspicion in Instagram’s security system. This is why we always recommend like/view-boosting services that include additional audience reach — the only way to achieve real results when promoting an Instagram profile.

Our company developed an audience-reach boosting service that increases the probability of posts reaching the top results. You can order it at [this link](http://promo.apibossa.pw/?tag=oxvat-auditorii).

For a deeper understanding of the new algorithms for the operation of Instagram filters, we recommend reading the article [Getting posts into top hashtag and location results](https://instadot.ru/en/instagram-algorithms-top-by-hashtags-and-geotags/).

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