For Instagram promotion, create a content plan that accounts for your subject and daily posting frequency. Content should interest your target audience, and its volume should attract new readers without irritating existing followers.
Publication frequency and audience habits
It is believed that the best option is to publish at least two posts a day. Content overload can be negatively perceived by users due to the effect of spam. Many specialists in the field of promotion on Instagram recommend publishing three posts in one day at different times. It is important to post at the most active time for your target audience. For example, housewives can log on to Instagram during the day, and office workers prefer to view updates in the morning, evening and at lunchtime.
There are general guidelines for publishing posts for any target audience groups that you may consider if you do not yet know the best time intervals for you.
These periods are suitable for publishing new Instagram content:
- from 7 a.m. to 10 a.m.;
- from 12 to 14;
- from 19 to 22.
How to check publication time
A test should be conducted to determine the individual best publication time. At different times, posts are placed in the account with subsequent analytics on the audience coverage and activity. It is advisable to monitor the test results for at least one week, and to obtain the most accurate data for at least one month. The results of the test placement in one day will not allow to draw adequate analytical conclusions.
To improve the effectiveness of promotion in Instagram, do not forget to add geotags to posts. If your activity is associated with a well-known brand, then it is useful to mark the brand in the photo.
For more information about how to properly maintain profiles in Instagram, read these articles:
