Just a few days ago, Instagram launched a beta version of IGTV, a video-hosting service where creators can post vertical videos up to 10 minutes long. Here is a brief look at its features.
Features of vertical video IGTV
How does it differ from ordinary Instagram video? As noted at the start, this hosting service is designed primarily for vertical video, useful for the rapidly growing number of mobile users. Unlike YouTube, which favours landscape video, Instagram may appeal to people who prefer sharing everyday news with followers to professional processing and editing. It is too early to judge Instagram’s decision, but the first few days showed IGTV gaining popularity quickly through its integration with the Instagram app.
Where IGTV was available
Another important feature: IGTV videos can also be watched in Instagram, where they appear alongside ordinary saved Stories. This should give the new hosting service a strong boost. Just yesterday, viewing became available to people who are not logged in, using ordinary desktop or mobile browsers. For now, however, videos can be uploaded only through the separate IGTV app, not through Instagram itself.
For regular Instagram users and business owners, we recommend IGTV as an additional source of traffic and customers: over time, this hosting service will inevitably build a substantial audience. Put simply, alongside Instagram search and recommendations, IGTV search will become another traffic source, largely attracting video enthusiasts. As always, competitiveness will depend on the quality of published videos — not only their visuals but also the popularity of the subjects covered.
Video views in the original service description
A few words about boosting IGTV (Instagram TV) views: in practice, the process is identical to adding views to ordinary Instagram videos. IGTV view-boosting services therefore appeared almost immediately after the hosting service launched. You can find the view service here: .
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