Just 10 years ago we shared our thoughts and impressions in a live conversation with friends, sitting in a cafe, but it seems that this page of history is already closed. Today we are witnessing a global migration of ideas, emotions and even personalities to the Internet. Whether this is good or not is not yet clear, but it’s safe to say that trends of similar events can be analyzed and used to be “in the trend”...
In the past, a girl buying a new dress would hurry to show her friends. Today, she is more likely to take a selfie before leaving the shop… With Instagram everywhere, she can show off the purchase instantly and collect online likes. Virtual likes now matter more than the reactions of people nearby. Let us examine how Instagram popularity develops, since so many users pursue it. Everyone wants followers, but few try to attract only a relevant target audience.
The purpose of this article is to understand what the growth in popularity of profiles in Instagram depends on, and what methods are used for this.
Activity indicators in the original explanation
To understand exactly how social media promotion works, you need to understand the definition of social activity people’s reactions to publications: the number of likes and comments that the audience leaves. The following parameters are relevant for the Instagram:
Number of likes on the photo the number of likes determines the positions in the publication feed where the photo will be displayed
The number of comments under the photo affects the positions in the publication feed and whether the profile will fall into the search block “interesting people”
Number of followers on the profile determines positions in the search by selected hashtags and profile name
— The total number of likes on all profile photos - affects the position of the profile in the search by hashtags and name, as well as determines whether the profile will fall into the block "interesting people"
— The total number of comments under the photos on the profile - affects the position of the profile display in the search by selected hashtags and name, as well as determines whether the profile will fall into the block "interesting people"
Average speed of adding likes to new photos greatly affects positions in the search by selected hashtags and profile name
The total number of photos on the profile affects positions in the search by selected hashtags and by profile name, as well as whether the profile will fall into the block “interesting people”
As you can see, Instagram built a capable profile-popularity system using only a few variables: likes, followers and photographs. It lets interesting profiles and posts reach the top search results. Experienced users have long understood how these measures affect popularity and how to rank highly with little effort… Many promotion services consequently appeared online, offering boosted likes, followers and comments. That was only the beginning: simple boosting proved insufficient to make profiles popular, and not every service could attract real followers… This is when so-called Following services appeared.
You probably like posts not only from friends and followers but also from complete strangers whose content you enjoy. You have probably noticed that some reciprocate by following your profile… Some become active followers who regularly comment on and like new posts. Developers then created programs that automatically find a target Instagram audience, follow those accounts and like some of their photographs. This sometimes prompts a response: people follow back and return the likes. Today, effective Instagram promotion is hard to imagine without Mass Following, with average service prices of only 200 — 4000 rubles per month… Low cost and high effectiveness created huge demand, but mass following proved less simple than many had hoped…
Mass following
Mass Following automatically follows profiles found through preselected #hashtags and likes some of their photographs. Suppose a customer sells men’s suits. They choose target #hashtags such as #jacket, #clothing and #suit, and the service finds and follows matching profiles. After several months, the customer is usually disappointed: instead of potential customers, competing menswear shops follow them… Why? It turns out that 90% of mass-following customers have no idea which #hashtags to use. Tens of thousands of identical shops end up following each other rather than prospective customers…
Selection of target hashtags for mass following
When choosing effective hashtags, you need to understand who is in your target audience and what these people are interested in. For example, if your target audience is potential buyers of men’s classic clothing, then they are most likely people from the following categories:
— Middle-class people… #work, #atwork, #intheoffice, #officeparty, #lunchbreak, #lifeispain, #fridayatlast, #commuting
— Managers… #mondayishard, #workingweek, #consulting, #imaconsultant, #holiday.
— Business owners and entrepreneurs… #businessmeeting, #meeting, #businesstrip.
Do not forget the mixed audience in cities where fast delivery is possible and/or stores are located:
— Moscow… #redsquare, #sparrowhills, #myrublyovka, #oldarbat
— Nizhny Novgorod… #chkalovka, #nino, #nizhnevolzhskayaembankment, #fedorovskogo.
These hashtags are only examples. The point is to see the world through potential customers’ eyes, rather than assume a future jacket buyer will tag their photographs #jacketshopinnizhnynovgorodwithlowpricesandfreehomedelivery. Following this advice will improve mass-following effectiveness by several hundred percent.
Comprehensive following
With the development of promotion services in Instagram began to improve the algorithms in this area, resulting in a relatively new method of attracting the target audience - Complex Following. Let’s say you use massfollowing on a regular basis and get certain results, but if you analyze the subscribers coming to your profile, you will find that there are many online stores, dummy profiles and bots among them. This is the result of the fact that some consciously use popular hashtags so that people who use mass following services subscribe to them “for free”. To avoid the appearance of such unnecessary subscribers, deep database filtering should be done taking into account many criteria, which is not possible with the use of standard algorithms. For this reason, methods have been developed for selecting a filtered target audience.
Comprehensive Following combines Mass Following with following a filtered audience made up only of real, highly active Instagram users with complete profiles. This is clearly more effective than ordinary mass following, yet few people know about it…
To summarize: What you need to effectively increase the popularity of the profile in the social network Instagram:
1. Publish new posts at least 1-3 times a day
2. If you use mass following services, then you should select only those hashtags that are filtered in accordance with the above recommendations.
3. Get as many likes and comments as possible on each photograph by any means. Services for attracting #auto-likes exist for this purpose
4. You should constantly gain new subscribers to your profile, although this is already obvious.
We also recommend “Free Instagram Promotion”, an article explaining effective Instagram use and profile growth without unnecessary spending. Article link: http://instadot.ru/besplatnoe-prodvizhenie-v-instagram-2
Description of ARC FollowingTo learn more about social media promotion methods, we recommend the BoS Technologies SMM school. Link: Information about the SMM school.
